KPIT ‘Sparkle’ is a platform where over 21,000+ engineering students from
across 1000+ engineering colleges in 27 Indian states have participated in its
7th edition to give 2700+ clutter-breaking ideas in the area of green energy
and next-gen mobility Eminent personalities like Shri. Nitin Gadkari, Hon’ble Minister for Road
Transport & Highways and Minister of Micro, Small & Medium Enterprises,
Govt. of India and Dr. Rajiv Kumar, Vice-chairman, NITI Aayog will grace the
virtual event.
National, 22nd February, 2021: PROSE Integrated, a new-age communications agency, has
partnered with global technology giant KPIT Technologies Limited (KPIT) for their annual mega
event ‘KPIT Sparkle.’ KPIT is a ~Rs 21,500 crore Indian multinational company providing
software solutions to global automotive giants. The 7th edition of KPIT Sparkle, to be held as
a virtual event from 4 March to 6 March 2021 will be graced by eminent personalities like -
Shri. Nitin Gadkari, Hon’ble Minister for Road Transport & Highways and Minister of Micro,
Small & Medium Enterprises, Govt. of India and Dr. Rajiv Kumar, Vice-chairman, NITI Aayog.
Like every year, this year’s KPIT Sparkle also brings industry and academia together to shape
the innovations of the future. Faculty and students of undergraduate, post-graduate and PhD
courses from the Science, Engineering, Design and Management streams of over 1000
colleges and universities across India converge on the platform.
Mr. Kedar Sapre, Senior Marketing Specialist, KPIT, said “While going 100% digital was
always the preferred medium for publicity, the event itself is being held completely digitally
this year owing to the COVID-19 pandemic. The team at PROSE shared innovative ideas about
the Virtual Conference and provided a 360-degree immersive and interactive virtual reality
experience. The 3-dimensional design of the platform provides a complete audio-visual
simulation of the environment with the audience having the option to view the content
through any device and the flexibility to look and move in any direction through seamless
navigation. This year, we have assigned PROSE with the responsibility to handle the entire
virtual - event, besides managing the publicity of the event on social media platforms.”
“We are truly excited to win the digital responsibilities of ‘KPIT Sparkle’ for the fourth time.
Handling the entire promotion and publicity of an event that rests solely on digital strategies is a daunting challenge. As this year’s event also migrates to a completely digital platform, the
task cut out for us is even more challenging. Our team experimented with various formats
used globally during the Pandemic and created a hybrid version customised for KPIT Sparkle
says,” Mr. Setu Shah, CEO & Founder, Prose Integrated.
PROSE has won the ‘KPIT Sparkle’ account for the fourth year in a row owing to its
stupendous success in handling digital publicity for the event in the past three years.
Experience the feel of virtual KPIT Sparkle 2021 Grand Finale by registering at
https://www.kpitsparkle2021finale.com/
About Prose Integrated: proseintegrated.com
PROSE Integrated is a new generation agency offering integrated solutions in the area of branding and
communication. Since 2014, the firm has serviced over 80 clients providing strategic consulting and
execution of Public Relations, Digital media & Advocacy assignments. The company has self-owned
infrastructure in Mumbai and offices across Delhi, Bangalore, Pune and Singapore. Its cloud-based
'PROSE Dashboard' is used for deploying marketing strategies and enhancing efficiency of digital
campaigns. During the COVID Pandemic, the firm pioneered in introducing a client servicing BOT to
automate processes and repetitive tasks thereby reducing human error. This ‘first in industry’ BOT is
now deployed for MNCs, large Indian corporate houses as well as mid-sized clients of PROSE.
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